LLM-Driven Innovations

  • Natural Bixby: Contributed to the product strategy for integrating LLMs into Bixby, a key initiative that increased user retention by 50% and engagement by 30%.
  • Extended Reality (XR): Core member, porting LLM-based Bixby to AR/VR headset in partnership with Google for upcoming release

AI Personalization

  • Personal Voice: Oversaw end-to-end product development for ‘Custom Voice Creator’ platform application, which has 10M+ active users and gaining global media attention
  • Smart Suggestions: Introduced smart IoT cards that provide personalized hints for users to control their devices, improving traction by 3x among ecosystem users

Process Optimization

  • Offline Processing: led a multi-year project as lead PM, achieving 35% faster processing and 25% server cost savings. Extended the solution to external apps like Keyboard and Text Call, received the “Best feature in AI Team” award in 2021.
  • Voice wake-up Enhancements: Improved user on-boarding and wake-up usage by 15% by streamlining on-boarding process and implementing a training-less wake-up feature

Product Innovation

  • Bixby Labs: Introduced parallel pathway within the app, granting users early access to admin-controlled beta features, which enhanced engagement
  • Custom Wake-up: Pioneered the release of an experimental feature allowing users to activate Bixby using any term, achieving a commendable 17% adoption rate